What is end-to-end analytics?

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Complexity of managing advertising campaigns and collecting data
Today, marketers, as before , work with many advertising channels: contextual advertising, social networks, targeting, email newsletters, and so on. The problem is that the data on the results from each channel comes in disarray. For example, VKontakte will show one number of conversions, Yandex Metrika - another, and Avito - a third. If all this is not processed holistically, you can run into several problems:

spend money on ineffective advertising;
experience difficulties in distributing budget between traffic sources;
not get a general understanding of how well marketing is working.
So tracking all the sales and conversion metrics is a real business puzzle.

It's a tool that tracks every interaction a customer has with your brand at every stage of the transaction. It collects information on:

how the client found your company: whether germany whatsapp number database through SEO, contextual advertising, social networks or marketplaces;
what stages of sales did he go through before purchasing;
which advertising channels bring the most conversions and sales;
how many sales and refusals does each manager have per month.
This system gives you a complete picture of how your marketing efforts are impacting sales and helps you make more accurate decisions.

What data should be collected to analyze advertising effectiveness?
To solve such problems, it is important that the end-to-end analytics service allows for detailed display of any data required for analysis, for example: