What is Bid Management?

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These features allow adLess Cost and More Conversions with Automation

Vitaly Goryunov

Evangelist and Marketing Analyst Roistat

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192

26 Dec 2024

Analytics

Analytics tools

Advertising Optimizer
The Russian contextual advertising market has changed so much that it is no longer enough to create creative banners and catchy headlines. The trend towards using the Yandex.Direct platform has intensified and automation has become a necessity.

However, companies still manage bids and budgets manually, facing a number of challenges:

Waste of time . Manual adjustment requires constant monitoring and adjustments.
Suboptimal bids : Without a full analysis of customer activity, marketers often set bids incorrectly, resulting in unnecessary spending or reduced reach.
Inability to quickly adapt . Changes in advertising markets, such france whatsapp number database as the transition to automatic Yandex.Direct strategies, online validation of filters and updating formats with promotions, require a quick response, which is difficult with manual management.
Difficulties of analysis . If the rates of advertising campaigns are not studied and updated in a timely manner, then the advertisement will be shown to an irrelevant audience, which will lead to click-throughs and low quality of applications.
These problems can be solved with automation and the use of Roistat tools: Bid Management and Advertising Optimizer.

Bid management is a tool for automatic optimization of advertising campaigns. It helps to maintain a favorable impression position and adjust bids based on metrics such as visits, bounces, applications, and sales. This not only saves budget, but also increases conversion due to automatic bid adjustments.

Important:
Bid management does not support dynamic and media campaigns of Yandex.Direct, as well as auto-targeting phrases. This tool works for YAN and Search with manual bid management. Any adjustments specified in Yandex.Direct (for example, by gender, time or age) are applied on top of the bids from Roistat. This tool cannot be used in campaigns created in the "Campaign Wizard".