What is Voice Search Optimization (VSO)?

ishanijerin1 · Post by **ishanijerin1** » Thu Jan 23, 2025 6:30 am

What are the trends for sites that rank highly in voice search optimization (VSO)?
An analysis of 10,000 voice searches on Google Home revealed the following characteristics of sites that are likely to appear in voice search results on search engines, etc.

High page speed makes it easier to rank higher
HTTPS sites tend to rank higher
Simple and easy to read content is chosen
Sites with high authority in external indicators are preferred
Content that is popular on social media engineer database is more likely to be adopted
Sites that appear in featured snippets are given priority.
These trends are also common to SEO strategies, with page loading speed being a particularly important factor.

reference:
Voice Search SEO: How to Optimize in 2018

Voice Search Optimization (VSO) Case Studies for Businesses
1. Retail Success Stories
One retail company optimized information such as store hours, locations, and product availability for voice search. This enabled them to provide quick and accurate information when users asked, "What are the opening hours of the nearest store?", which led to an increase in store visits.

2. Use in the restaurant industry
A restaurant chain optimized its voice search to provide menus and reservation information. When a user asks, "Can I make a reservation at this restaurant tonight?", the voice assistant checks the reservation status in real time and responds. This resulted in an increase in the number of reservations and improved customer satisfaction.

summary
Voice search optimization (VSO) is an area that will become increasingly important in the future of digital marketing. By utilizing natural language processing, long-tail keywords, creating FAQ pages, mobile-friendly site design, strengthening local SEO, and other techniques, you can effectively respond to voice search queries. By implementing these techniques, companies are required to improve customer satisfaction and grow their business without missing out on the voice search trend.