Now, companies must clearly obtain user consent to collect their data and provide ease and control so that, if the user does not want their data to be used, it is necessary to reevaluate your company's entire Privacy Policy, making it clear how the information will be used.
Remember that the law is already in force and you can now start putting the changes philippine number for whatsapp into practice, such as raising awareness among all employees in your company about the correct use of data and analyzing and mapping all the data that your company has so that you know how it should be treated.
On the Brazilian Government website, you can find more information on how to adapt your company and access all articles of the law.
LGPD in digital marketing
With the new changes, digital marketing will need to adapt to reach people, after all, landing pages, lead generation, social media ads and other strategies work with personal data.
The important thing now is to use clean and natural methods to reach people and promote engagement and valuable experiences based on content, in a way that the user voluntarily offers their data to receive your content, emails and be part of your lists.
For lead generation , for example, consent for the use of data and the use of information that is truly important to the company will be more necessary than ever.
The same goes for email marketing . The user must give you full permission to use their email, and you must check all your lists to ensure that all contacts have opted in.
Targeted campaigns and ads , which also use users' personal and interest information, will also need to be reviewed.
This is because social networks, especially Facebook, use demographic data, interest data and even data from other sites you use and with the new law, depending on the ad, your company will be the data controller when creating campaigns on Facebook and it will be your responsibility to transparently inform the user what is happening with their data.
It is important to remember that the main objective of all this change is to increase the security of citizens and the transparency of companies.
Therefore, there is nothing better than facilitating relationships with your audience and maintaining an open dialogue.