In my opinion, it is precisely that content element or perhaps even better, that storytelling element that distinguishes influencer marketing from affiliate marketing. Certainly on marketplaces such as LinkPizza and Hulc , because in exchange for a fee, sometimes affiliate marketing is no longer used. And that while you as a content creator promote the advertiser's product on your own domain.
Bloggers and publishers
Advertisers have of course been using brand ambassadors to promote their brand for some time now. So in that respect there is nothing new under the sun when we talk about influencer marketing. With the rise of social media a new dimension was added. The number of content creators exploded. And then all the big and small publishers with a multitude of titles came along. A distribution industry was born. The supply of content creators is gigantic and extremely diverse. The content creators (social influencers) consist of two subsets: bloggers and publishers. Among the bloggers you see specialized bloggers, mommy bloggers, world-famous bloggers, Instagrammers and YouTubers. And the publishers are the classic publishers in a new guise. Think of Quotenet, Autowereld, Elle and Managementteam.
…. It's no wonder that it is one of the fastest growing marketing medium in the past five years – The Guardian
What do you get from influencer marketing as an advertiser?
Okay, so what do you get out of it as an advertiser? With influencer marketing you reach new target groups that you don't reach through your own channels. Or niche markets. You increase your lead and sales performance directly by placing affiliate links and you can track and scale the results in real time.
With influencer marketing, the spending of the budget for advertisers is therefore made scalable. In any case, you increase your domain authority very instrumentally through the backlinks on relevant sites. Read: rumour around the brand . And you deepen your brand loyalty : the influencer shares his experiences about your product in the form of a story with exactly the right group of interested parties. Key point: in the form of a first-hand story. That is the storytelling element that distinguishes influencer marketing from affiliate marketing.
Influencer Marketing is the fastest growing and most cost-effective channel – Forbes
And what do you get out of it as a blogger? It provides a nice side income, as evidenced by the large supply of content creators. What am I saying? A serious influencer realizes a monthly income stream of 5000+ euros per month, half of which comes from affiliate marketing. And for publishers, say the professional content creators, influencer marketing is a business revenue model.
To get an idea: Cosmopolitan.nl attracts about 1.6 million self-assured, spontaneous, inquisitive millennials per month and has a domain authority of 86. A blog written by the editors costs 7,500 germany telegram data euros there. So you reach a lot of people with that, but you do that more from a branding perspective to generate name recognition or from an SEO perspective. Not because you expect a lot of sales from that. Those 1.6 million followers are too unsorted for that.
erik-lucatero-unsplash influencer marketing
From nano to macro influencer
If you want to generate leads, you end up with bloggers, Instagrammers and YouTubers. And they come in all shapes and sizes: nano-influencers (up to 5,000 followers), micro-influencers (5,000 – 50,000 followers), meso-influencers (50,000 – 100,000 followers), macro-influencers (100,000 – 1,000,000 followers) and mega-influencers with more than 1,000,000 followers.
For your sales performance, you look at these influencers. After all, the brand fit is the greatest there. However, it takes a lot of time to find the right bloggers. There is such a large supply of content creators on the internet that you can't see the forest for the trees. And if you do find them, you will also have to rank them by reach and domain authority.