Create follow-up emails after social events

[Rakibul200]

Your message can be blunt, like “did you forget to redeem your coupon?” or you can be subtle. Your message will determine how successful you are, so use whatever works best for you and your brand. Following up coupon abandoners with a reminder email is a great opportunity to boost the metrics that matter. And in this case, the metric that matters is coupon use!This week the email marketing world has been very concerned about the new gmail tabs that google began rolling out to all users (after announcing them on may ).

Before we dig into the data after everyone has gcash data used the new feature a while, why not take a deep breath and see why the new tabs are not as evil as they appear to some. The new gmail inbox now allows users to receive emails categorized into one of tabs: primary, social, promotional, updates and forums. The key word here being “users” — as the new feature gives them more control over their crowded inboxes.

It’s meant to make their lives easier (as opposed to the lives of email marketers — but heck, after all, these are not their inboxes, even though I sometimes have the impression some marketers think the opposite). Tabs while we’re waiting to see the long-run impact of tabs on open and click rates, here are a few things that might help you keep your cool and not give in to the “gmail tab” craze.