This is helpful since some providers may automatically block the link. But it’s rare these days. Plus, that small space next to your subject line is valuable real estate. So instead, use the preheader to expand on the subject line – or illustrate a campaign benefit. Email subject line: don’t miss out on the party! Preheader text: off is ending soon. Don’t miss out on our bestselling styles.
And: email subject line: drop gambling data vietnam everything. Sitewide sale. Now. Preheader text: it’s our birthday sitewide sale + free shipping & returns to celebrate! For more inspiration, check out these two examples from williams sonoma. Header and content your header should continue the conversation, and follow up on the promise made in the subject line. You only have a few seconds to grab your subscribers, before they click or move on.
There are a few ways to do this: add a navigational bar that highlights the email theme: halloween. Place a big banner above the fold section with your key message – like ‘off sitewide sale!’ use a big hero image that extends below the fold, so readers are intrigued to scroll down. When designing your header, consider how it fits with the rest of your email content. If it mentions your offer, link it to your landing page with an obvious call to action.
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