The role of incentives in email list growth

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But if you’re struggling to monetize your list, or if you’re a blogger who hasn’t quite tipped into earning a living, selling a few ads could definitely help. Especially if you have the option of picking which advertisers you’ll accept.If you work in marketing or sales, you probably spend a lot of time thinking about using email marketing to acquire ecommerce customers — watching engagement stats, a/b testing content, and planning campaign after campaign to convert.

What’s your best conversion rate on those gambling data turkey campaigns? Ten percent? A little lower? Maybe a bit higher? If there was a secret to converting your email campaigns at percent or higher, would you want to know what it is? The answer is in your audience — and it’s a list you already have right in your crm. Here’s why you should be emailing your current customers just as much, if not more, than your prospects.

Why customer retention is important repeats beat first-timers after making a purchase, a customer has a percent chance of buying from you again. If they make a second and third purchase, they have a percent chance of making another purchase. These statistics showcase the importance of measuring customer lifetime value (clv) — the projected revenue a customer will generate over their lifetime. Typically, the longer a customer sticks around, the more profit potential they have because the initial costs of conversion get smaller and smaller in comparison to spend.