Monetize your owned media! Explaining two types of monetization and methods
After attracting customers through your owned media, you may be concerned about how to monetize it.
Since it is a business, you need to consider and plan how to monetize it, so in this article we will explain monetization methods for owned media.
There is a strong correlation between the difficulty of a revenue model and profitability
Summary of owned media monetization methods
Two types of owned media monetization design
Monetization of owned media can be broadly divided into two patterns.
Monetization that indirectly contributes to business
1. Monetization of owned media
The first monetization pattern is to complete brazil mobile phone numbers database monetization within owned media, such as through advertising revenue on owned media or sales of the company's own products.
This is a monetization method that generates direct profits from owned media alone .
However, in general, the visitors to owned media are mainly potential customers who are there to gather information. It is important to be careful because excessive advertising or unnatural sales of products that are unrelated to the article content can damage the user experience.
2. Monetization that indirectly contributes to business
The second monetization pattern is indirect monetization, in which potential customers are acquired through owned media and then linked to another revenue point .
By continuing to provide high-quality information through your owned media, you can increase your company's awareness and brand image, and increase inquiries.
Although these do not directly lead to sales, they indirectly contribute to the growth of the business. By not trying to force monetization within the owned media, the company as a whole can earn greater profits.
Owned media complete monetization method
Now let's take a look at some specific monetization methods.
Specific monetization methods that can be completed through owned media include revenue generation through advertising and the sale of company-owned products.
Monetization through advertising
A monetization method in which advertising revenue is earned by placing advertisements on owned media.
For example, by displaying banner ads or in-feed ads or placing affiliate ads , you can generate income based on clicks and conversions.
However, careful consideration is required as depending on the content of the advertisement and how it is displayed, it may degrade the user experience.
On the other hand, this is a monetization method in which the hurdle for monetizing owned media is relatively low.
Revenue from selling our own products
Another option is to sell your own products and services on your owned media and monetize directly.
For example, this is a business model in which sales are generated directly from owned media, such as selling digital content via online payment or offering special plans exclusively for readers of owned media and accepting applications for them.
A major advantage is that users can read an article and become interested at the moment they make a purchase .
However, be careful that if the content of the article is not very relevant to the product or does not meet the user's needs, it will not only be difficult to lead to sales but will also damage the user experience.