Develop a Market Research Plan

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Once you understand your research goals, develop a plan that will allow you to get answers and new knowledge. To begin, what primary and secondary sources will you use?

What primary sources will you draw from?
Will you interview key people?
Will you do a focus group?
Could you ask people about their experiences?
What secondary sources will you draw from?
Which third-party research firms have studied your market?
Could you access customer reviews?
Can you take a look at other companies' marketing efforts?
To return to our example shoe factory, if we want to know more about which honduras email list shoes people who love running prefer and why, we could choose 3 methods:

Review studies conducted by third-party market researchers on product quality (production, features, durability, etc.).
Interview runners about their experiences with various shoes.
Conduct focus groups to understand how people think, feel, and talk about their favorite brands.
Before you get started with these methods, a market overview can help you see who the industry leaders are and what their customer demographics look like.

Semrush .Trends tools can help you with this preliminary work. In the Market Explorer tool , type the names of the most popular companies. You can choose up to 20 competitors, but for simplicity we will choose 5.