A LinkedIn post from Danny Asling promoting a marketing event.

[fomayof928@mowline]

Danny Asling’s LinkedIn Bio

3. Hashtag searches
Use social media platforms’ search functions and look czechia b2b leads up keywords and hashtags related to your products or services to find influencers already creating relevant content. For example, an ethical clothing brand looking for TikTok influencers might check out the platform’s #sustainablefashion hashtag.

Search results for the hashtag #sustainablefasion on TikTok

If you’re looking for Instagram influencers, use location-specific hashtags to find influencers in your area. Try a combination of your location, niche and words like ‘influencer,’ ‘creator,’ ‘blogger’ or ‘vlogger’ — like #atlantamomblogger.

Search results for the hashtag #atlantamomblogger on Instagram

4. Competitor analysis
Are your competitors working with influencers? While you might want to use different talent, check out their influencers’ audience and who they follow to find similar creators. Also, keep an eye on who gets a lot of likes or comments on your competitors’ posts, as they too, could be influencers.

Skincare brand Mario Badescu posted a Reel from lifestyle influencer Vanessa Zambito.

An Instagram post from Mario Badescu

Looking at her followers led us to Elxi Elvina, a digital style creator with over 170,000 followers.