Above the Fold (ATF) – Why is Above the Fold important?

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Elements placed in this part of the page, such as headings , CTAs , or visually appealing content, affect the user experience (UX) and positioning of the page in search results. But what does the term "above the fold" really mean? Why is it so important for SEO and how to optimize this part of the page to achieve the best results?


Above the Fold (ATF) , or the visible part of a website without scrolling, plays instagram phone number data a key role in website design and user experience (UX) . This area determines the user's first impression and influences their decision to continue interacting with the site. By placing the most important elements in this section, such as headings , CTA buttons , or visually appealing content, you can effectively attract users' attention and increase your conversion rate .


Definition and History of the Term “Above the Fold”
The term “Above the Fold” comes from the newspaper industry and referred to the top of a folded newspaper that was visible on newsstands. In the context of websites, it refers to the part of a page that a user sees immediately after loading, without having to scroll down.