To effectively analyze your audience, you can use:

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For example, if your goal is to attract new customers, then the main focus should be on creating content that will be interesting and useful to the potential audience at the awareness stage.

2. Target audience analysis

Once your goals are defined, it’s time to conduct a target audience nigeria phone number list analysis. You need to have a clear understanding of who your content is intended for. What problems does your audience have? What questions do they want solved? What interests do they have?


• Demographics: age, gender, location, income level.

• Psychographics: interests, values, lifestyle.

• Pain points and desires: the problems your audience is trying to solve and what they want to achieve.

Creating multiple buyer personas will help you better understand what content will be most relevant to different customer groups.

3. Selecting Content Formats