1. Quality content beats quantity

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But you’re probably looking for a few tips to increase those numbers. Implement some of these tips into your TikTok strategy to help boost your engagement.

Above all else, quality content is the way to go. While you austria b2b leads may have seen stats about how TikTok recommends posting 1-4 videos per day, but if those videos aren’t high quality, no one is going to want to watch them.

Instead, aim for a consistency that is realistic for your team but doesn’t sacrifice quality. Plus, RivalIQ’s TikTok benchmark report found that most brands are posting around 1.75 videos per week—a rather sustainable frequency as opposed to multiple videos per day.

Take sustainable candle shop, Mala the Brand, as an example. The brand posts one video per business day, so up to five days per week (or fewer if there is a national holiday).

A screenshot from Mala the Brand's TikTok profile
The brand’s strategy is simple but solid. The social media manager creates a number of posts sharing behind-the-scenes content, new scent updates, tips, business information and answers to customer questions. It’s good content that doesn’t feel rushed just to push content out.

Keep this in mind as you build out your own TikTok content strategy.

2. Post at the right times
Even if you’re consistently sharing quality content, posting at the wrong times means your audience might not even have a chance to see and interact with it.