How social listening can help boost brand storytelling

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It’s important to note your poll should be appropriate for your followers. Consider what’s in it for them and why they’d want to participate. For example, could they learn something about industry best practices? Do they feel like they have a voice in your company’s stance on an issue?

Monitoring engagement
It’s easy to miss social media engagements, especially when usa b2b leads your social team monitors multiple accounts and channels. It’s further complicated when posts only mention your brand by a variation of your name or shout out a product rather than reaching out to you directly. Social media monitoring tools make it easier to catch these instances.

Sprout Social's Smart Inbox featuring inbound messages and comments across several major social media networks.

Sprout’s Smart Inbox unifies all social channels into a single stream so your team can efficiently respond to untagged mentions of your brand keywords and hashtags from all channels in one place—even if your brand isn’t tagged. The Smart Inbox also allows you to see incoming messages, comments and mentions, so you never miss a detail that could shape your brand story.

While monitoring tells you what people are saying, listening tells you why they’re saying it. With social listening, you can better understand your audience and improve your brand’s story by accessing the full spectrum of conversations around your industry, brand and competitors.

You get a window into the candid thoughts and feelings of an audience to illuminate trends, uncover patterns and gauge emotional response around any topic.

“Listening helps brands stay relevant. Without listening, you have to dig through a sea of social messages or conduct surveys and focus groups. Listening streamlines that process and ensures brands can keep up with the speed of the social trend cycle.”