A sales email is a digital tool that helps you present products and services to leads and customers, send quotes, strengthen communication with buyers, close deals, carry out after-sales processes, and much more!
What you will see:
Key takeaways from this article
What makes a perfect sales email?
Create a catchy subject line
Use a personalized greeting
Write a brief and direct introduction
Have a clear value proposition
Insert a strong call to action
Bonus tip! Think about formatting
How to create a sales email for customers?
1. Provide social proof
2. Provide a reason
3. Choose your numbers wisely
4. Keep your sales email short and simple
5. Use the contact's name more than once
6. Be specific
What not to do in email sales approaches?
1. Don't forget to qualify the lead
2. Do not discuss sensitive matters via email
3. Don't underestimate your customer
4. Don't go back
Other sales email mistakes and how to avoid them
5 Personalization Strategies for Sales Emails
How to send a sales email and control shipments?
FAQ – Frequently Asked Questions
Key takeaways from this article
Knowing how to sell via email is a way to increase restaurants email list conversions and, therefore, the company's revenue.
Applying good persuasion techniques to your texts is a way to encourage your client to close a deal with you.
However, it is essential to know whether the approaches are working, and one way to do this is by measuring the email open rate .
There are also other indicators that help monitor how the sales team is performing, such as those presented in the Guide: Sales KPIs . Download now and get to know each one!
And to make the sales team's day-to-day easier, and to know the right time to send emails to customers, register your company on Agendor right now , a truly complete CRM!
However, if you think that an email sales approach is a thing of the past, it's time to review your techniques!
Data from Statista shows that:
60% of Brazilian internet users, surveyed between March and July 2023, said they sent and received emails during that period;
by 2026, more than 392.5 million emails will be sent every day worldwide;
In Brazil, spending on email advertising is expected to reach US$257.50 million in 2024 — in fact, this tool is used to send personalized content with the aim of increasing engagement and boosting conversion rates.
What do we mean by these numbers? Despite the new forms of communication that have emerged over time, such as messaging applications, sales emails are still a powerful weapon.
The secret is to use the right techniques and create an enchanting text to attract and convert customers. See how to do it now!
Looking to improve your sales email approach to customers? How about some tips on how to write a sales email to your customers?
Is writing a sales email guesswork for you? Do you need to decipher your potential customer's mind and know what to write so that they are willing to read it?
Indeed, it often seems that we are faced with a situation very similar to this one.