Key points for small and medium-sized businesses to implement content marketing
Now that we've seen why content marketing is suitable for small and medium-sized businesses, we'll explain some key points to keep in mind when actually doing it.
Rather than just randomly creating content, it's important to develop a solid strategy from the start.
By understanding the basics of "who," "what," and "how" to communicate , you will be able to engage in effective content marketing.
Identify your target customers
Create a clear picture of the ideal customer (persona) who your product or service is for.
Set as much detail as possible, such as age, gender, occupation, hobbies, worries, etc. By thinking of speaking to this persona, you can create content that is more likely to resonate with you.
Leverage your strengths
We will clarify your company's unique strengths list of saudi arabia cell phone numbers and features that no other company has and reflect them in our content.
For example, conduct marketing by targeting positions where you can utilize your strengths, such as years of experience, unique technology, and locally-focused services.
Efficiently create content with limited resources
Small and medium-sized enterprises will generally be required to produce content efficiently despite having insufficient resources such as human resources, time, and budget.
Leverage internal knowledge
If you're struggling to come up with content ideas, start by looking within your company.
Know-how accumulated in daily work and frequently asked questions from customers can be valuable material for content. You may find unexpected material by interviewing employees, reviewing documents already in the company , and utilizing in-house knowledge.
Create content that matches your resources
The content you distribute doesn't necessarily need to be elaborately designed or highly edited.
For example, when it comes to email newsletters, there are certainly companies that have succeeded by delivering rich reading content with high-quality design and well-crafted stories, but it is a high hurdle for small and medium-sized enterprises with limited resources.
At our company, we create templates for our email newsletters and focus on encouraging action by conveying the most important message in each email (for example, an introduction to a new white paper) along with simple text, which allows us to keep operational labor costs very low.