Lead generation includes not only

[resmi123]

Lead Generation Channels The average purchase check in the BB segment is much higher than in BC, and the customer goes through a longer path before making a purchase. You can attract leads and build up your customer base through different channels, the main thing is to build trust with the target audience. Google Adwords contextual advertising This tool is very rarely taken as a basis for BB lead generation, but it is a good assistant that can and should be connected. It is suitable for finding and attracting clients with an already formed hot demand for your service or product.

In some niches, context can be the main kuwait whatsapp numbers driver of attracting leads, for example, in the scientific or IT sphere. Contextual advertising Yandex Direct Works well when there are queries with the words "wholesale", "manufacturer", "official supplier", etc. That is, when companies are looking for a supplier of products or services on the Internet and compare the offers that appear. For most raw materials markets in Russia, this channel is key for getting traffic. email marketing collecting contacts, but also warming up the audience to the point where it is ready to leave a request.



Through email newsletters, it is possible to contact the audience and regularly warm it up. According to research, % of companies prefer to receive commercial offers by email in order to have enough time to discuss the offer and make a decision. Social media Targeting works well not only in BC, but also in the BB segment. LinkedIn and Facebook are considered the most effective social networks. On LinkedIn, companies can establish business contacts, offer their products and post other important information. Facebook offers a large set of advertising tools to attract attention, and also helps in promoting specific services for which there is not yet such a great demand.