A B2B sales manager is significantly different from a regular similar specialist. His task is not only to effectively sell goods or services and generate profits, but also to take into account all the features of each product, provide valuable advice and identify the benefits for the client in each transaction.
The ability to understand and mailing address example philippines sense the state of a potential partner is a vital competency for a B2B sales expert.
A B2B Sales Manager is:
corporate sales professional with extensive practical experience;
a specialist in each product and service of the company, who has a deep understanding of their characteristics and is able to help the client choose the best option, justifying it from the point of view of the benefit for the buyer;
a well-rounded and inquisitive person with broad and varied knowledge;
psychologist, analyst and strategist all rolled into one.
Functions of a B2B Sales Manager
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The B2B sales manager solves the following tasks :
analyzes the needs of potential business clients, selecting solutions that best meet their needs;
collects and researches key information that contributes to the creation of in-demand products;
responds to market changes, designs ways to interact with clients and establishes contact with them;
develops a marketing strategy to promote business and products;
conducts competitor analysis to identify additional benefits of its services;
actively seeks out and engages in dialogue with consumers, providing recommendations and offering individual, beneficial solutions;
provides training on how to use the product.
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Alexander Kuleshov
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Benefits of Working as a B2B Sales Manager
The benefits of being a B2B sales manager:
Interesting tasks . Working in companies that promote innovative products is much more exciting than in those that sell standard solutions. It provides a chance to interact with business owners, top managers and people who make key decisions.
Constant growth . In b2b sales, much depends on the specialist's skills and his desire to develop. Therefore, many companies regularly invest in training their employees. This is a great opportunity to gain a deeper understanding of the profession, improve sales skills and expand your competencies.
Demand in the market . It is easy for an experienced B2B sales manager to find a new job, as qualified specialists are needed in any company. The ability to move between industries adds additional value to a professional.
High income . Earnings are often limited only by the manager's ability to close deals: the more you sell, the more you get. Additional bonuses from the employer, such as free mobile communications, medical care, and compensation for sports expenses, make the job even more attractive.
Career growth. In the b2b sector, there are more opportunities for career advancement: moving to strategically important areas for the company, moving to new or key regions. Naturally, you should expect a promotion, as sales specialists often become managers and mentors.
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The Role of a B2B Sales Manager at Different Stages of a Deal
Let's look at a process in which a B2B sales manager plays a key role.