A paid ad for Papa Johns on the Google homepage

[sharminakter]

You can get a more holistic view of your organic search performance with Organic Traffic Insights , which combines data from Google Analytics, Google Search Console, and Semrush into a single dashboard.

Organic Search Traffic Dashboard
Paid Search Traffic
Paid search traffic comes to your site through paid ads on search engines like Google and Bing.

Like this one:

Here is the URL:

Papa Johns URL with "utm_medium=cpc" section highlighted
Google Analytics classifies traffic into the Paid Search channel when both of the following conditions are met:

The traffic source is a list of known search engines.
Traffic carrier matches exactly "ppc" or "cpc" or select other chinese overseas europe data identifiers (you can review the others in this article on default channel groups ).
As we mentioned, Google Ads traffic is automatically grouped into the Paid Search channel. And you can use UTM codes in your advertising links on other paid platforms.

Referral
Referral traffic comes to your site through unpaid links on other websites, not to mention search engines and social media sites.

This includes links you come across in blogs like this one:

A blog title that reads: “The 15 Best Pizza Chains in the United States, Ranked.”
Here is one such link that leads to the menu page.