Explanation of GA4 Pageview Event Parameters

[sharminakter]

A section of the pageview report in GA4, with dates and comparison metrics highlighted.
Comparing pageview data allows you to analyze the success of your SEO strategy, identify traffic trends, and make data-driven decisions.

But keep in mind that page views alone don’t tell the whole story. You need to factor in other metrics like conversions and engagement time for a deeper analysis.

You may be getting a high number of page views. But if those page views aren’t leading to engagement with your content or conversions (like sales or email signups), it could be a sign of deeper issues with your content or website.

Further reading : Conversion Rate Optimization: 9 Tactics That Work.

Every time your website receives a page view, Google Analytics also chinese overseas british data collects additional information about that interaction. This is called event parameters.

They provide “valuable context and detail about the interaction,” according to Google .

GA4 collects these parameters from the page_view event:

page_location (the URL of the page)
page_referrer (the URL of the page the user was previously on)
These parameters are important because they provide additional information about the visitor's experience on your site.

Before we get into the details of finding pageview data in GA4, we need to understand a few other metrics.