However, this does not mean that social media is completely useless

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After all, this is where your potential customers spend a significant amount of their time. A recent Nielsen study found that Americans spend 2 billion hours a month on social media. About a year ago, that figure was just 1.4 billion. As we know, success requires setting a goal, defining intentions and constantly searching for opportunities, even if they seem subtle.


Due to the constant development of technologies, new channels for attracting spain consumer email list customers are being created, which cannot but please us. However, they are not capable of working miracles on their own. The ability to surprise and delight customers begins with the ability to understand how to exceed their expectations. And to do this, first of all, you need to understand what customer expectations are, and in which cases they are met, and in which - not.


This is where social media come to the rescue. Let's consider their main functions: 1. The ability to listen to customers Listening to your customers is one of the most valuable opportunities that social media provides. However, its real benefit depends on the questions you ask. For example, along with the question, “What do people think about me and my competitors?”, it would be a good idea to answer the question, “What do people need to improve their lives?” You should not only get information from your customers, but also try to penetrate their souls and understand their deepest desires.