Example of reassembling categories for the user

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In addition to segments from Metrica, use buyers from the CRM system. For example, take those who have already bought and offer other goods.

Using Yandex, you create a segment of users similar to your buyers — LAL (Look-alike) audience. These are the same people as your buyers, but they haven’t bought anything. You show them ads.


Tools of Cifrolit. Audience advertising and LAL
3. Conversions

Finally got to neural networks and GPT chat.

There is no point in connecting GPT chat if you don't have basic SEO done.

You can connect generative neural networks to product cards and categories. Give them a prompt (task/hint) and ask them to generate such text so that the conversion is maximum.

"You don't need to proofread texts from GPT chat if the prompts are made in as much detail as possible. On some projects, we "feed" GPT chat technical characteristics of goods: size, color, etc. We tell the chat to use such-and-such advantages in the description. GPT chat mixes product characteristics with USP, and produces more or less readable text"

Evgeny Letov, founder of the Promo Expert studio
Major players of Tsifrolit are reorganizing product offerings into categories depending on user behavior on the site.


For example, you went to the site and looked at pages with summer children's shoes for boys. At the top of each category in similar products you will see exactly summer children's shoes for boys. Press F5 - you will see other products in this category.

Reassembly depending on the user's adventures on bc data malaysia phone number site is used by Aliexpress, Ozon, Wildberries.

4. Analytics

In Digitalit, it is important to see the touchpoints of one specific buyer from each source.


An example of a tracking scheme for each channel, each touch in conversion
The picture above shows a chain of touches of 33 people who came to our site from different channels and did not convert right away. The idea of ​​multi-channel conversion attribution arises.

Tell a Stone Age entrepreneur about multi-channel conversion attribution. Tell them that people "touch" many times from different channels and that these channels need to be analyzed, they won't understand you.