This tactic is pretty popular among companies that organize events. In short, why is this a good lead magnet? People like to take part in various events, like industry conferences or tradeshows. If the tickets you’re offering are expensive or in-limited supply, you’ve got a very promising lead magnet. Online events and webinars lead magnet example - free ticket to an online conference. I know I’ve previously mentioned that videos (including webinars) make great lead magnets.
However, I felt that online events, meetings, and twitter data user list webinars deserve a separate point on this list. The reason for this is that videos are often a one-way type of communication. Webinars and online events, on the other hand, are usually meant to be a dialogue. Whether it is one presenter, the host and their guest, or a number of different presenters – the idea behind using this form of content as lead magnet is the same.
You’re offering value – a presentation or keynote on an important topic – in exchange for an email address. The more you offer – a better speaker, more interesting topic, or simply more speakers talking about different topics – the higher are your chances of getting people to opt in. At getresponse, we often run webinars, either on our own or with special guests, as well as we take part in similar initiatives organized by other companies.