Related groups to find the target audience of Galamart University

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We started work in February 2023. We started with studying and segmenting the University audience.

Description of the target audience. Brief fragment
The university provided a description of the target audience. And to find the right people, we selected targetings, interests, keywords:

Targeted residents of Yekaterinburg aged 20 to 65. Used interests: Small, medium, large business; Services for business; Loans for business, etc.

Advertising account settings on VKontakte to search for bc data hong kong phone number audience of Galamart University
Added keywords: business meetings Yekaterinburg; business games Yekaterinburg; business quest Yekaterinburg; business conference 2023; business events 2023; business seminar Yekaterinburg; business trainings for executives; lectures for executives, etc.

Keywords for searching the target audience of Galamart University
We targeted related groups: business clubs and entrepreneurial communities.


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Launched 2 campaigns with different goals
The goal is to increase the number of subscribers to the University community.