Improving bounce rates through better list management

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It’s important for flawless rendering of your emails across all devices and operating systems. Cultural differences cultural differences can make or break your marketing campaigns. Visualdna surveyed , consumers split equally in the u.S. And uk to find that british spenders are times more careful in spending their money and less likely to purchase on credit as compared to americans, as published on marketingweek. Customers who speak the same language may also come from different cultures.

The english dialects spoken in the u.S., uk, and gambling data usa user list canada differ. For example, in canada, what the americans call “college” is called “university”. What to localize in an email? Being multilingual isn’t enough for a business looking for a global reach. For example, in india, out of internet users will use local languages between to , as stated by a joint report by kpmg and google. Why miss out on a large market of local internet users? Support in native languages is a defining factor in the adoption of a global product.

For an international email marketing campaign, focus on optimizing the following elements locally: subject line the common sense advisory survey found a direct relation between in-language content and the buyer’s likelihood to make a purchase. More than half of the respondents from the , surveyed said they’re willing to pay more if you’re willing to give them information in their native language. Localize your subject line when pitching to the consumer in their language. While the ideal subject line length is characters or less in english, the same could take up more than characters in french and german.