Inserted into your AMP Stories. The reader

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With just a few clicks, you can post an engaging story with your friends or audience from social media. With AMP Stories , you have full control over the creation process and can integrate additional interactions like CTAs, embedded content, or links to related articles. The significant advantage of AMP Stories is that they are indexed by the Google search engine . Main differences between Google AMP Stories and Social Network Stories (Facebook, Instagram, Snapchat) The table below provides you with a comparison between AMP Stories and other Story formats. Ultimately, the goal is not to define a winner between the different formats. All Story formats must be considered in an omnichannel approach. It's up to you to see which format is best for communicating with your audience. Why AMP Stories Should Be Part of Your Content Marketing Strategy Do you like stories? Of course, we all love stories , especially when they are good. If you’re a B2C business or a publisher, you’ve probably already adopted a “ Story ” approach to engaging with your audience. AMP Stories can therefore be perfectly integrated into your content strategy and build on existing content.

Are you in B2B? Then don’t neglect storytelling. This new taiwan b2b leads format could also be used to “educate” your prospects. Content marketing is becoming increasingly popular in B2B industries. A relationship is built between the potential buyer and the company using educational content such as blog posts or videos. If you’re already attracting leads and engaging with your audience with great content marketing, here are some goals Google Stories could help you accomplish. Attract your customers' attention Google defines AMP Stories as a “ format accessible to all .” Visual flow can be used to attract your readers' eyes and invite them to continue the experience on your website. This way, they can discover more about your business, such as your products or services. Guiding the reader Call-to-Action Buttons (or CTAs) can be will be redirected to a product page or landing page to capture more information about your visitor via a dedicated form. Call-to-action within an AMP Story Create links between your Stories and your best content You should define an AMP Story as a piece of content associated with your main content.