The sellers are not used to the fact that big brother

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And you still won't see the full picture. To read all the deals, you need to sacrifice the best years of your life. The results of such control Not brilliant. Because each result comes with one "but". You may find out about the problem, but you do it after the fact, when the customer has already left. You can increase the response speed, but only through templates, not because managers respond faster. You can evaluate messages by eye, but you won't be able to tell which people respond to more often. This is not enough. To change the situation in the sales department, you need to know exactly how much time it takes to respond to a client, which salespeople, which formulations work, and which do not.



Without analytics, the manager is iceland phone number list playing a guessing game. How managers control with analytics Managers have access to reports on message conversion and response rates. At first, working with analytics takes up to an hour a day. is watching them, so they continue to misbehave out of habit. Usually, it takes managers two to three weeks to get used to the new reality and change their attitude to work. As soon as managers realize that the all-seeing eye is not going anywhere, the time for studying reports is reduced to 5-10 minutes. What flaws are visible in the analytics? Non-working formulations What report: Message Conversion Report.



What it will show: the percentage of people who reply to a message with a certain text. For example, we reply to "good afternoon" 8% more often than to "hello". For the sake of 8 percent of clients, we no longer write "hello". Managers without analytics Managers with analytics They write that “it will definitely work, that’s what they taught us in the courses.” Use words and phrases that customers respond to more often. Clients who have been waiting for a long time right now What report: on overdue messages at the moment. What it will show: messages that are burning right now. Control without analytics Control with analytics If the seller forgot or ignored the message, no one will know about it and will not save the client from the fire.