How to use scarcity and urgency in emails

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You can do this by setting up two possible emails with a / split test. Comparing the results and analyzing the reasons behind the observed open rates and click-through rates can be very illuminating. Performing this sort of test will help you get to know your customers better so that you can meet their specific needs. A/b testing is available on our free email marketing account, so you can see for yourself how valuable it can be for your business as you grow.

From there, you can explore our email engineer data user list services, browse our customizable newsletter templates, or use our drag-and-drop email creator to design your own emails. Abandoned cart email faqs what is a good abandoned cart email? A good abandoned cart email offers your client the chance to revisit the products they have selected on your site. The best converting examples of abandoned cart emails do so in a clear, aesthetically pleasing, and helpful way. The easier you make it easy for customers to complete their order the more likely they are to proceed to checkout.

How long should I wait before sending an abandoned cart email? According to our data, the effectiveness of emails sent decreases over time. Most opens occur within the first hour of an abandoned cart occurring, while the second most opens happen after hours. The easiest way to get the timing right is through automation triggered by your subscribers’ behavior. For example, you can set up an automated workflow that will send your customers a reminder email right when they have abandoned their carts instead of waiting a few hours till you spot the cart abandoners on your own.