Once you have your Google Tag Manager installed, you won’t need to call your IT department to edit your website code. You’ll install the marketing tools that work with tags, like your web analytics tool, yourself. Google Tag Manager offers powerful features such as: Tag : Create any Marketing Tag and use the various existing integrations. Trigger : Define when your “piece of code” should be executed. Versions : Define multiple versions of your configuration and deploy them to different websites. You can get more details on the basics of Google Tag Manager here . Install Google Tag Manager In the following steps, we will install Google Tag Manager and then configure the first tag with Google Analytics. Indeed, Google Tag Manager, in itself, is an empty shell. Create a new Google Tag Manager account Enter an account name and container name Select Web as target platform Click Create How to install Google Tag Manager A pop-up window prompts you to copy a piece of code onto each page of your website. Follow the instructions. Install Google Tag Manager Be careful, and copy exactly the two pieces of code on each page in the <HEAD> and in the <BODY>.
This is not optional! Google Tag Manager algeria business email list Copy both pieces of code exactly on each page Test ifWe will use the same method as with Google Analytics. Go back to your website and click on the Tag Assistant in Chrome. Tag analysis result The Tag Assistant should display a yellow icon. Don't worry, it just tells you that the container is empty. Let's fill it with the Google Analytics tag. Set up a Google Analytics tag in Google Tag Manager Are you ready to use Google Analytics with Tag Manager? Are you ready to install your first tag with Google Tag Manager? Ok, here we go!! From the main screen, follow these steps: Click Add New Tag, and a new window will open Select a name, for example “ Google Analytics ” Click on the tag configuration area, and choose the tag type “ Google Analytics – Universal Analytics ” Leave the “ Track Type ” on “ Page View ” Next, choose a setting variable ( if this is a brand new container, you should not have a variable ) Create a new Google Analytics Settings variable and name it “ GA PROD ” Enter the Google Analytics tracking ID (UA-XXXXX-X) Save the variable Back on the tag configuration screen, click on “ Trigger ” Choose “ All Pages ” Save your tag Set up Google Tag Manager with your first tag You should see some changes in your workspace Publish the changes to your site And now it's time to publish all your changes and put them online – make them available on your website.
Google Tag Manager is installed correctly
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