If you overdo it, there is a chance that the activities

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Here it is worth focusing on similar offers from direct competitors. If their price for the same product is significantly lower, it may be worth reviewing the pricing policy or understanding the reasons. If you can’t reduce the price, you should think about how you can win in the eyes of buyers. Step two: warm up the audience When to start The ideal option is to start warming up the audience a month in advance, that is, in the first ten days of February. Wazzup marketer Laysan Ryzvanova You need to do it on time, not "the sooner the better." There is no point in starting in January, because the New Year holidays have just passed and the resources have not yet been restored. The beginning of February is the best time to start gently pushing the audience, and two weeks before the holiday, increase activity.



If a business starts preparing its germany phone number list audience in advance, people gradually get used to it. For example, if a client sees an advertisement for a jewelry store several times during the month, they will probably remember it when choosing a gift for March 8. There is also a downside: between March 8 and the New Year, there are February holidays on the calendar. will overlap. Then the audience's attention will be scattered. Here you need to find the right balance. For example, a business plans to launch two activities: for February 23 and for March 8. At the beginning of February, the company actively warms up the audience for Defender of the Fatherland Day and gently reminds about the spring holiday. And after February 23, it begins to actively attract attention to March 8.



It is important to take into account that people start buying gifts and preparing for the holiday not the day before it, but in advance: some a month, and some a week. If there is little time left for preparation, then you will have to do a lot of manual work and communicate directly: write to people, call them, tell them about the offer. If a business is trying to jump on the latest train, it is better to work with a warm audience. For example, a company has a funnel in the CRM with leads who are thinking about an offer. It is worth paying attention to them, rather than trying to attract a new audience. How to warm up The warm-up strategy depends on the format in which the business operates. If the company operates offline , festive decoration can help.