To achieve this, creatives use proven triggers:

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If during the checkout process the user encounters unclear moments, does not find characteristics important for making a decision in the product description, he may interrupt filling out the order form and leave the product in the cart. It is advisable to clarify such questions at the stage of developing an online store before its launch in order to eliminate the risk of abandoned carts associated with content. Advertisements for visitors who have not completed their purchase must be designed in such a way that they convince people to return to the store and complete the checkout process.


time limit (products can be purchased at the current price until the specified hour zalo database or day, then their price will increase); indication of a possible shortage (product quantity is decreasing, need to hurry); discount for completing a purchase quickly and without hesitation; reducing the cost of the next order as an incentive for the current one, placed right now. There are many ways to motivate hesitant store visitors, but the main thing is not to put pressure on them, but to delicately convince them that the purchase will benefit them and be profitable.


I was looking for similar products on competitors' sites Even those users who have never visited your online store but have viewed items from your assortment on other resources can become the audience for dynamic remarketing. Your task is to convey information about your trading platform to such potential customers and offer more favorable conditions than competitors in terms of price, delivery method and delivery time. This is not difficult, because such users are already set to buy, all that remains is to turn them towards your store.