More leads, no form Advantages of using web forms to gate content Advantages of NOT using web forms to gate content When to use web forms to gate content When NOT to use web forms to gate france email database content How does marketing collect leads without gating content? Final thoughts: how to generate leads without gating content Share Chances are, if you had a dime for every time gating content was suggested during a marketing meeting, you’d never be stealthy again — not with all that change jangling in your pockets.
gating content behind a form is necessary to get leads from their website. Herein lies the problem with groupthink and labeling something a “best practice”. It’s hard to gamble on alternative tactics when you’ve already been handed the best. This is especially true in the world of content marketing. When a team spends substantial time creating a valuable piece of content, they want to provide tangible results.