The main result is that they will buy a product

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HomeBlogArticlesGetting Things in Order: How to Segment Clients for Messenger Mailings Getting Things in Order: How to Segment Clients for Messenger Mailings December 6, 2024 9 minutes Cover of the article "Putting things in order: how to segment clients for messaging" The larger the contact base of potential clients, the more difficult it is to create a universal message for mailings in messengers. Salvation is segmentation. We tell you why it is needed, what types of contacts can be divided into and how to collect them. The article contains pictures with examples of mailings for different segments. What is segmentation and why is it needed? Segmentation is the division of the audience into groups based on different criteria. For example, by age, gender, interests, or purchases on the site. This helps to understand who to offer what to. Obviously, teenagers don't need dentures, no matter how creative the advertising.



But a LEGO excavator with a controllable bucket is cool. Teens will like it, and adults will appreciate it. Segmentation helps with several tasks. Improve personalized offers Know canada phone number list the interests of a certain group of people? Then you can prepare an interesting offer for them. Personalized messages have a higher chance of being liked by recipients: at the very least, they will read the text. And then they will respond or go to the site. use a service, come to an event or perform another target action that you included in the offer. Reduce the risk of account bans and spam complaints Messengers do not like spam complaints from recipients, so they quickly block "unwanted" accounts. Even the WhatsApp Business API created for mass mailings .



Blocking is a risk of losing contact with clients and information on transactions. Segmentation helps you select the most loyal and interested recipients from your contact base. They are less likely to be irritated by messages from a company they like, which means fewer complaints about mailings and fewer chances of unsubscribing. Reduce marketing costs Sending out random emails to everyone is a waste of money and your employees' time. Segmentation helps you determine who your customers are and who got into your database by accident. Write only to those who might be interested in your offer. The responses will be better, and you will save money. Simplify the analysis of advertising results If you write to the entire contact base without sorting, then in order to evaluate the advertising results, you will still have to segment it after the fact.