” The meaning is one, but the attitude is different

[mstakh.i.mo.mi]

The offer must be creative, not banal . A popular USP for a beauty studio is “High-quality services and customer focus.” How many similar offers do you think exist on the market? Their number is infinite. You can formulate your offer in an original way, not with hackneyed phrases, but with soul. Simple “customer focus” can be played out in an unusual way. For example: “We work around the clock, are always in touch with clients, and we have the best coffee in town.


The offer must influence the opinion of skeptical people ; of course, only if these skype database people are part of your target audience. You can’t change, for example, a biker’s opinion about hair extensions. Key reasons to use USP for those who still doubt Before we begin the instructions on creating a unique offer, let's touch on one topic - is this USP really necessary or can your business go without using it.


The aforementioned "Beauty Salon on Mayakovsky" does not use a unique offer - they have simply been serving people living in the neighborhood for 30 years. The owner of the establishment did not understand the USP, did not try to analyze and form it, but the highlight of the offer of this salon is that they have already served more than one generation of the population of the entire district. Of course, this will not help to attract people from neighboring districts.