Personalize your email messaging our email marketing benchmark

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For one, limit your jokes to specific places in the email. This could be the main copy, the email subject line, or even the headline. A few well-placed jokes are better than puns littered everywhere. You should also keep your humor lighthearted. Avoid offensive or insensitive jokes that could alienate your audience. If you ever doubt whether a joke would offend your audience, just leave it out of your campaign. report showed that personalized emails outperform generic ones by a mile in terms of open rates and click-through rates.

So, personalization is critical if you investor data want subscribers to click on your emails and buy from you. But before you can personalize your offers and messages effectively, you have to conduct some research to segment your audience. We’ll cover this later on. Then, target each segment with offers and messages that match their needs. Let’s say you run a bakery selling fruitcakes, pecan cakes, breads, etc. From your research, you might discover that a segment of your subscribers would prefer getting fruitcakes as gifts for their loved ones.

With this insight, you may proceed to target this particular segment with fruitcake-related mother’s day messages. That’s what collin street bakery did in the example below: source you may also discover that certain audience segments have always spent less than when they buy from you. With this in mind, you can consider their financial status and target them with the best mother’s day gift offers under this will be more relevant to them which increases the chances of conversions.