Survey customers to assess ad recall and

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6. Measurement results Finally, measure the results of your digital marketing strategy to understand what’s working best and what’s least. Here’s how you can do that. Integrate campaign data with store traffic data to track traffic lift from your ads and understand their impact on offline conversions.



Survey customers to assess ad recall and brand awareness switzerland business fax list from targeted ad campaigns compared to non-targeted ads. Use heat maps to detect high-traffic store areas and tie that to marketing efforts to identify the best-performing localization strategies. Evaluate multi-touch attribution to quantify the customer journey across online and offline interactions influenced by geo-targeted messaging.



Monitor performance metrics such as cost per store visit, sales influenced by proximity messaging, CTR on localized search/display ads, etc. to optimize resource allocation. Key Points Integrating geolocation data into your marketing strategy offers unparalleled opportunities to connect with your target audience on a localized level. Leverage modern technologies like iBeacon and IP geolocation to find your target audience and create location-based ads.