SEO, as a marketing tool, is very effective. Although the positive result of work in this direction is not immediately noticeable, its effect is observed for quite a long time. To achieve a quick and long-term result, the right approach to SEO is important.
If you have good, relevant, interesting content, focus your efforts on implementing keywords. If the site is large and complex, go for technical SEO. If you have a small business that benefits only from geo-based rankings, focus your efforts on local SEO.
Remember, your end goal is to ultimately increase traffic to your business, bring your target audience to your site, and increase the number of purchases. Look for ways you can bring in interested traffic from search engines china whatsapp number database and warm it up to make purchases. After all, that's what you're running a site for.Website promotion using SEO optimization can be carried out using white, gray and black methods. This classification is quite conditional, because there are situations when search engines see a white method as black optimization. Therefore, a certain middle ground is important - honest methods that allow you to follow the instructions of the search engine.
White SEO
These are all the above-described ways to improve a website: content quality, usability, design. Mentioning a resource on other sites also applies to this type of optimization. An important area of honest promotion is adapting a resource to the features of mobile devices. All this is in no way connected with the algorithms of the search engine. An ordinary user sees only a site filled with good content and a resource that is easy to use.
Gray methods of promotion
Here, not so much tricks as borderline methods are used. Keyword ideas are embedded into interesting, attractive content (white hat method), by which potential clients search. Presenting information together with integrated keyword ideas is the job of a copywriter, who must maintain the correct proportions between text parameters and keywords. Keyword ideas are also included in meta tags.
Black methods
The black system of SEO promotion is completely illegal, so it must be hidden as much as possible in order not to fall under sanctions of search robots. As an example of such promotion, we can cite doorway sites optimized for one request to reach the top of search results.
There is another method – cloaking. This is a demonstration of one resource to a robot, and a completely different one with different content to an Internet user. Particularly aggressive is parasitism on an outside popular resource, which is hacked and links to your site are placed in it. Another method of black optimization can be called the creation of satellites – a bunch of small sites with links to the promoted resource.
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