According to HubSpot research, B2B foreign trade companies with blogs usually attract 67% more potential customers (i.e. leads) per month than those without blogs. The authoritative content marketing research organization Content Marketing Institute also pointed out that "76% of B2B foreign trade marketers believe that blogs are an important part of their content marketing strategy... helping B2B marketers to more effectively attract, engage, convert and satisfy their potential customers and customers."
So, how do blogs effectively attract potential foreign trade customers? We can use an example to illustrate. For example, Company R is a glass bottle manufacturer, covering wine bottles, cosmetic bottles, condiment bottles and other business areas. Company R attaches great importance to content marketing, and based on industry experience and keyword research, it has found that many wine and beverage chain stores pay close attention to the design of wine bottles. Therefore, Company R has published a series of blog content related to wine bottle design.
The purpose of these blogs is to attract potential foreign trade customers who are interested in wine bottle design and attract them to the website of Company R. In fact, this is similar to egypt whatsapp resource our experience on shopping apps. Before buying, we often check some "strategies" or "grass-planting articles" because these contents can help us solve the current problems we are concerned about. When we find the products we need, we are likely to go directly to the official website or online store of the product to buy it.
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Indeed, blogging is very helpful in improving search engine optimization (SEO) results.
Everyone is familiar with the classification of SEO, including white hat, black hat, and gray hat. Needless to say, white hat SEO is the most effective option in the long run. In order to achieve white hat SEO, it is essential to provide high-quality content and obtain high-quality external links. HubSpot's research also confirms this. If you want your foreign trade website to get a better ranking on Google, the key lies in the following four factors: keywords, fresh content, social signals, and links. HubSpot also pointed out: "Persistent blogging can achieve these goals."