You can combine demographic targeting

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with targeting by interests. Advanced Engaged Audience Targeting: This option allows you to precisely target impressions to users who are engaged with your brand page or event. You can also specify demographic parameters for targeting. For example, your ad could target all men aged 35 to 60 living in St. Petersburg.


According to Canadian marketing company Wishpond, targeting is done correctly singapore email list if the potential reach is between 100,000 and 500,000 users. Lower figures indicate that the advertising campaign is too narrowly focused. And higher reach can lead to excessive costs. How to attract targeted traffic There are additional ways to precisely target your Facebook ad campaigns. For example, if you have a brand page on Facebook, you can customize impressions for selected categories of users.


To do this, in the Audience block, select the Custom Audience menu. Using this menu, you can import an existing respondent base, such as RSS or email subscribers, customers, etc. The Facebook advertising system will find the users you need by email addresses and show these people your ads. Working with a custom audience means that you show ads to people who are already familiar with your brand and content.