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Ten Secrets of SMM
2018


Every year, the promotion of goods and services in social networks is becoming more and more popular and in demand. This is largely due to the fact that it is there that a wide audience of millennials (the generation born after 1981) is concentrated, who make purchasing decisions based on the opinions of friends and other trusted persons, including bloggers.

leading experts in SMM and, based on their advice, identified the main tricks that bring success in promotion in social networks. What are the main secrets?

secrets of smm

1. When planning your SMM goal for the year, you need to define specific tasks. This helps to write a calendar content plan that would bring you closer to the goal.

2. Diversify and alternate types of content: photos, stories, videos. Subscribers should be interested.

3. Try to pay more attention to video content. According to forecasts, in the next four years, video in social networks is expected to increase to 80%.

4. Produce quality content. The content of the post should be interesting and useful, otherwise this information will not be valuable to the target audience. Infographics and lists are popular. They are the ones most often reposted. Visual and useful.

5. As for the content of the post, it is important to say advertising phone number data is important to the audience, and not to you. This is a well-known rule of psychologists, which works great in social networks.

quality content smm

6. Try to influence the emotions of the audience through posts. This is the key to people's hearts. Think about what associations you would like your product or service to evoke: reliable, high-quality, practical, fashionable, safe, and so on.

7. It is important to remember that each social network is unique and focused on a specific segment of the target audience. This is why it is extremely ineffective to cross-post the same materials in different social networks. The most effective way is to develop a content plan for each social network, taking into account the preferences of their audiences. For example, Facebook is considered the most intellectual platform due to its audience, which prefers high-quality, engaging content ─ meaningful, useful and generating a discussion, and not just beautiful photos, like on Instagram.