Mr. Cohen suggests using your own platforms for lead generation

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And using social media as a tool to increase your reach and inform your existing audience. 6. Andy Crestodina, co-founder of web design studio Orbit Media Mr. Krestodina emphasizes that clients do not contact web design studios very often. As a rule, regular customers update their website design every 3-5 years.


Designers have to attract many new clients. Therefore, it is difficult for netherlands email list management and line employees to maintain contact with all consumers. Social networks solve this problem. Andy Crestodina adds all the people he negotiates with as friends on social networks. He tries to friend a person on at least two networks. He also constantly announces useful content on the topic of web design in his profile.


This includes not only publications on the studio's website, but also materials from third-party resources. The goal of this activity is to constantly remain visible to all clients. According to Mr. Krestodin, this approach helps to get leads. The expert himself did not believe in the potential of social networks, so he saved screenshots of the first leads from social media.