The role of a community manager includes several roles and skills , including those of a moderator and, why not, a salesperson. It often happens that a user requests more information about a product or a quote. It is essential that the professional is autonomous in managing these communications, so as not to lengthen response times too much. In addition, the community manager also has functions related to understanding the economic dynamics of the company. This is why their field of study is very varied.
To understand what to study to become a community manager, the first thing to do is to accept that it is a constantly changing field of work, so it is essential to keep up to date through practice in the field. New social networks with new functions are constantly emerging and consumer needs and habits are also changing rapidly. That is why you must always be on the lookout to understand where the market is heading.
But a solid theoretical foundation is also needed , especially in the field of marketing. Nowadays, courses such as a Master in Digital Marketing & Growth Hacking or a Degree in Marketing, Communication el salvador whatsapp data and Digital Business are designed directly for training in digital marketing and teach the use of all these new tools, as well as notions related to classic marketing that remain essential.
How much does a Community Manager earn?
For a company, being able to rely on an in-house community manager brings numerous advantages . In particular, a solid knowledge of the brand, a closer connection with the product/service and a daily immersion in corporate values, language and dynamics. However, this is not always possible: in these cases, relying on a Social Media Marketing agency or specialized freelancers is a good solution. As long as they are involved and trained in depth, especially in very vertical areas and market niches.
However, as with any profession, and especially in the digital sector, the average salary varies greatly depending on experience . A community manager with several years of experience behind them, who has managed the communication of brands or important projects, with strong strategic skills and a good portfolio of success stories, according to Glassdoor statistics, will have a very respectable annual income.
For junior figures, however, it is clear that the remuneration will be significantly lower at the beginning, with an average salary of between 16 and 25 thousand euros , but with the opportunity to grow quickly and train. Especially if you choose to start with a job in an agency, where there is the opportunity to work with clients of very different sizes and sectors.