Neuromarketing Objectives
The Volkswagen case is one of many. Large companies from all sectors have taken advantage of the benefits and magnificent results of these marketing strategies to adopt them for their own benefit. The objectives of neuromarketing are numerous. Highlights include:
Be more visible to your potential audience.
Predict user purchasing behaviors.
Generate consumer habits that build customer loyalty.
Get to know your customer profile better to generate products/services that are especially interesting for them.
Designing 'tailor-made' products. Linked to the previous point: by examining in detail who we are targeting and what their needs are, it is more likely to generate articles/services that respond to what they are looking for.
Understanding how the brain works and what drives your target audience. This is interesting both for future launches and for deciding which messages will have the greatest impact on them.
These are some of the main objectives of neuromarketing . Each brand must determine what goals it wants to achieve by developing such specific actions.
Types of Neuromarketing
There are various formulas for applying neuromarketing in benin whatsapp data advertising campaigns. These are the three types of neuromarketing that are most commonly used today:
Auditory neuromarketing , based on the sense of hearing. Sounds, levels, different music, etc. are used to generate specific emotions and feelings in the audience to whom the campaign is directed.
Visual neuromarketing , with sight as the epicentre of these initiatives. A well-known case is that of fashion stores that take advantage of price tags to label garments adding 0.99 at the end. Sight deceives them and leads them to think that the price is the first number that appears. The same happens when signs and messages of 'Sales', 'Ganja', 'Offer' or the famous '2x1' are used.
Kinesthetic neuromarketing , with a focus on the senses of taste, smell and touch. These include food tastings, the possibility of trying out technology in stores, trying out perfumes, among others.
All of this has been significantly contributed to by countless studies, research and essays that delve into what lies behind each reaction of people to certain stimuli and this has nourished what is known today as neuromarketing . It is interesting to refer to Gerald Zaltman, head of the Mind Institute at Harvard, who believes that 95% of the selection process of individuals is done unconsciously, with the subconscious acting.
Neuromarketing requires specialized professionals who understand the scope of these strategies. To obtain results , it is essential to understand its fundamentals in depth and choose actions that allow the company to reach its goals. Finally, it is important to remember what lies behind auditory, visual and kinesthetic neuromarketing.
Analyze the market and the consumer we are targeting.
Personalize proposals, both the offer and the messages to reach them.
Optimize a company's resources, taking full advantage of the differential advantages that one business can have over another.
Improve products/services and get closer to the audience's desires.
Based on these foundations, plans can be implemented with greater effectiveness and better results. Neuromarketing has become one of the star lines of action within the world of marketing and communication and therefore must be included in any training program aimed at marketing professionals.