” Keeping users engaged in search Evgeny Smetanin

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Google Ads stopped working in the Russian segment of the Internet, which led to a multiple increase in the cost of a lead in Yandex and made it unprofitable for business. At the same time, organic search will remain relevant in any case. SEO promotion will continue to work and bring leads. In 2023, we can predict an increase in the influence of SEO as a marketing channel.


Thus, with the help of search engine promotion, you can balance the ever japan email list -growing budget for advertising in Yandex. After selling the News and Zen services, Yandex took a step towards minimalism. Soon, the familiar news feed will disappear from the search engine's main page, focusing the user's attention on the search bar and region selection. But you need to keep an eye on new tools, such as Yandex’s “Product Search,” which appeared in 2022 — the search results now have a “Products” tab, which displays previews of cards from online stores.


Head of SEO at the financial marketplace Vyberu.ru: “Over the past few years, Yandex and Google have been trying to keep users in search results or on their services, reducing the need to go to other sites. This trend will still be relevant in 2023 for both search engines. For example, Yandex added the ability to download information about products or services using a YML file.