How to use AI in digital marketing (use cases and tools)

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Digital marketing teams often feel overwhelmed, constantly juggling data, content, and ever-changing customer demands. If you find yourself stuck on repetitive tasks like manually analyzing customer data or crafting social media posts, AI can change that.

AI tools like ChatGPT instantly generate engaging copy for your latest campaign and analyze customer feedback with AI-powered sentiment analysis to help you refine your strategy.

A recent PwC survey found that 81% of CMOs plan to integrate AI into their business models in the next 12 to 18 months.

However, exploring these tools in itself can be time-consuming! Where do you start? How do you board members email list evaluate what to automate? How do you evaluate an AI tool?

We offer you some tips and tricks. Read on to learn how to use AI in digital marketing and grow your digital marketing business .

Understanding AI for Digital Marketing
AI has become an invaluable tool for businesses, including marketing teams, improving efficiency and effectiveness. It can automate everyday tasks such as campaign management, post scheduling, newsletter sending, and even managing the entire company’s content marketing engine.

Although AI has gained more attention recently due to accessible platforms like ChatGPT, it is important to note that the role of AI in digital marketing has been evolving for several years.

In its early days, AI-powered digital marketing focused on automating simple tasks and using basic chatbots to interact with customers through pre-programmed responses. These AI tools for lead generation were used on websites or for content distribution on social media marketing apps like WhatsApp and Facebook Messenger.

As AI technology developed, its impact on the world of digital marketing became more significant. For example, machine learning (ML) has enabled marketers to quickly analyze customer data from sources such as social media, website analytics, and feedback. This analysis allowed them to better segment audiences and personalize marketing efforts, resulting in higher conversion rates.

Reports show that 72% of users who use AI marketing tools improve customer experience and save 2.5 hours per day or 3 hours on average per piece of content.

Over time, AI applications in digital marketing expanded further, introducing advanced tools such as sentiment analysis and personalized recommendations.

The recent popularity of OpenAI’s GPT-4 model and ChatGPT has sparked an AI boom. These tools enable marketers to build more advanced chatbots, speed up content creation, summarize large amounts of information, and perform detailed data analysis, unlocking even more potential for creative, data-driven marketing strategies.

Also read Top 10 AI Social Media Management Tools in 2024