Sometimes a one-pager can act as an entire website, and companies create them for various reasons. We'll look at them later.
One Page Website vs Landing Page
First of all, there is no “con”.
A one-page site can be a landing page, and a landing page can be created as a one-page site. You can use, customize, and customize landing page templates to function as a one-page site, without additional subpages or elements. A one-pager is a landing page that typically contains less information in a smaller space.
In addition, in the future, it will be possible to easily expand the one-pager into a more developed landing page. Conversely, the landing page can be shortened so that at some point it too will serve as a one-pager.
Advantages of a one-page site for selling goods
No content? No problem
A one-page site is suitable if you have no content and do not need to create a lot of it. One-page sites for selling a product can convey short and concise sentences. They can be used when it is obvious that additional pages were created “under duress”, their author has nothing to write about, and the rest of the site does not contain valuable content.
Navigating a multi-page site can be spam phone number data on smartphones or tablets, and having to jump between pages can be off-putting to your visitors and potential customers.
A one-page website solves this problem – all the content can be viewed by scrolling down, similar to how we browse social networks. Everything in one place.
One-page templates were created with mobile devices in mind, which somewhat limits the freedom of navigation on a traditional site consisting of a home page and subpages. Users can quickly scroll through such a site to find what they need at any given moment, while navigating a site using tabs can be more cumbersome or even impossible on a mobile device.
Best conversion
While a one-page site isn't designed with every customer in mind, it can help visitors become familiar with your offering and ultimately confirm a purchase or leave their details. A concise demonstration of a product or service can lead to a better conversion rate because there won't be too many hurdles to purchase on a single one-page site for selling a product.