This is how the user and the brand begin to establish

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Preference-based segmentation focuses on campaigns that personalize the message to each user . To understand your customers' interests, you need to have segments and categories in your database that reflect their tastes and hobbies. For example, it is advisable to include fields corresponding to their preferences in the subscription form to collect their data in this area. Another thing to consider is how often users want to receive your communications. This way, you can give them the option to choose the frequency and type of emails they want to receive. 3.- Demographic characteristics newsletter animalear Segmenting your email list based on the demographic characteristics of your database subscribers is one of the easiest ways . Data such as age, gender, place of residence or marital status can make your campaigns more personalized. Normally, if you have an online store, it is easier to obtain this type of data at the time the customer makes the purchase.


On the other hand, you can request this information sports betting email lists by offering a discount voucher in exchange for filling out a form. 4.- Geolocation geolocation In an email marketing campaign, segmenting by geolocation is very important. Many times you are only interested in sending a message to people who live in a certain country, so the country, city and postal code can be interesting data to take into account . Depending on your needs, you can personalize messages by area. If your company organizes or participates in one-off events, such as fairs, congresses, exhibitions, etc., do not send the invitation to your entire email list. Segmentation based on geolocation will be essential to send the message to subscribers who are in the event area. 5.- Segmentation based on participation Spotify email Your most engaged subscribers deserve special benefits, so use your email list's open rate data to create segments based on how engaged they are with your messages .