Design thinking is an approach that provides solutions in a simplified way and can be applied in a wide range of areas. Now, design goes far beyond aesthetics.
Have you ever imagined corporate and creative together? We can say that this union is possible and, better still, it ensures sensitivity is present in the working methods.
On this subject, you will see:
what is design thinking;
who invented this concept;
how design thinking and user experience meet;
why it is known as an approach and not a method;
the three pillars of design thinking;
how to do design thinking from five phases;
what is design thinking for and why use it;
How does design thinking apply to the reality of agencies?
Who is design thinking for?
What is design thinking?
Design thinking is an approach used to solve problems. The idea is that those involved can work together, collaboratively, to find solutions to issues, aiming at customer satisfaction.
This involves each person's cultural and life georgia whatsapp data experiences, as well as their worldview and other factors that are so particular that they can help solve problems and meet the real needs of consumers.
With this “human” approach focused on solving problems, design thinking can be used in the most diverse business segments.
Tim Brown is CEO and partner at IDEO — one of the largest design consultancies in the world. A designer by training, Brown and David Kelley, a Stanford professor and founder of IDEO, were responsible for the design thinking methodology.
According to Tim Brown, in his TED talk entitled “Designers – Think Big”:
“Human needs are the starting point, the design thinking methodology quickly moves to learning by creating. Instead of thinking about what to build, build to think. Prototypes accelerate the innovation process. Because it is only when we release our ideas to the world that we begin to understand their strengths and weaknesses. The sooner we do this, the faster our ideas evolve.”
How do design thinking and user experience meet?
When it comes to digital media — where people connect all the time — you need to consider the aspects that can help your company to be prepared to generate a good connection with its target audience. This scenario is, therefore, perfect for design thinking and user experience to come together!
UX Design — an acronym for User Experience Design — focuses on creating layouts that prioritize the well-being of the target audience, making websites, blogs, and other visual aspects of the digital environment more user-friendly to provide a pleasant visit for users.
This concern is essential for companies that want to attract and engage more people to their brands and, consequently, make more sales of their products and services online. In other words, it works more like a method, as it has some steps that cooperate with the specific creation of the visuals that will be in contact with people, whether in the form of a website, blog, application, among others.
Why is it known as an approach and not a method?
Design thinking is an approach because, despite having stages, it can be modified and adapted to each company and, more specifically, to each project. After all, as it can be used to solve different issues and in different areas of activity, it does not have rules to be followed, but flexible best practices.
It's like the union between mindset and action plan, that is, creative and visual repertoire combine to be executed in a practical way to solve problems — these can range from creating websites and applications, to developing digital campaigns or even new products/services for your brand.
Everything can be done through design thinking, as it is the ideal way to approach a process to achieve the final objective, without leaving creativity and empathy aside. In other words, sensitivity is the meeting point, the match of these digital strategies.