Chapter 2: Setting Up Your PPC Campaign Define your goals Before setting up a PPC campaign, it’s important to define clear goals. These goals will guide your strategy and help measure success. Common PPC goals include: Increase Website Traffic: Attract more visitors to your website. Generate Leads: Get contact information of potential customers.
Boost sales: Increase the number of purchases on your website. Improve brand awareness: Let more people know about your brand and products. Setting specific, measurable goals will help you create more list of uk fax number marketing campaigns and evaluate their performance. Choosing the Right PPC Platform Choosing the right PPC platform depends on your business goals and target audience.
Here are some popular PPC platforms: Google Ads Google Ads is the most popular PPC platform, offering wide reach and powerful targeting options. It is ideal for businesses that want to capture search traffic. Google Ads allows you to create search ads, display ads, shopping ads, and video ads.
Boost sales: Increase the number of purchases
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